General Motors’ new online tool is an intuitive way to learn more about potential electric vehicle ownership through concise and informative pages complemented by more thorough virtual showroom tours. The massive United States automaker has shown a strong commitment to electric vehicles, including the revival of the Hummer brand in an exclusively-electric format. It has pledged to invest $35 billion into the development and production of electric cars between 2020 and 2025 in an effort that is currently ongoing. More importantly, it has made the bold promise to transition its entire lineup of vehicles to be battery-powered by 2035. For this strategy to work, both for the company and for the environment, the public opinion of electric cars needs to grow more positive.
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While some prospective buyers are actively against a transition to electric vehicles — commonly due to a fondness for traditional combustion engine cars — this is not the case for most people looking to buy a new car. More often, the hesitation shown toward buying a new electric vehicle is due to a lack of knowledge about the cars and how they work. Most people have driven combustion engine cars their entire lives, so switching to electric vehicles would mark a significant lifestyle change. That’s why popular automakers are shifting popular, well-known auto brands to an electric format — like GMC’s Hummer and Ford’s F150. Now, General Motors has introduced an online tool highlighting all of the benefits of electric vehicle ownership to increase knowledge and familiarity with electric vehicles.
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GM’s commitment to a switch to electric vehicles is part of a holistic approach, per the company, that tackles a few concerns prospective buyers might have regarding electric vehicle ownership. First, it designs and manufactures its cars using the Ultium Platform, a type of next-generation electric vehicle technology. This is supported by an investment into a charging network that supports the Ultium Platform, called the Ultium 360 network, aiming to provide a stronger electric vehicle infrastructure. The last and most recent stage is electric vehicle education, highlighted by the company’s online tool.
Use GM’s Tool To Learn More About EVs
General Motors’ online tool, EV Live, explains the concepts of electric vehicle range, charging, battery and ownership — all concepts that may be foreign to drivers who typically own combustion engine vehicles. The website is built for intuitive scrolling, with punchy and informative headers overlaid above useful graphics. Users need only to scroll down through the webpage to view the four different sections of the EV Live tool and can stop at any point to learn even more about a given section. Under each header, users can click a blue button to open a full page explaining the specific topic in detail.
But what separates the GM online tool from other websites that educate prospective buyers on electric vehicle ownership is the live component, which explains the names of the tool. EV Live offers the ability to connect with an electric vehicle specialist virtually for free, requiring only a device and an internet connection. Through these virtual experiences, potential buyers can experience showroom tours and ask specific questions that can be answered in real-time. Moreover, the specialists can guide current electric vehicle owners through challenging points in the transition process, like installing a wall charger at home. As a result, GM’s online tool provides an intuitive experience to prospective electric vehicle buyers and is representative of the company’s commitment to electric vehicles moving forward.